Medical Imaging Spotlight

We’veall heard the terms: X-ray, MRI, CT scan, mammography, ultrasound, and manyhave been on the receiving end of one. But how often do we stop to think aboutwhat these technologies actually do, how they differ, and how they’re evolving?

Medical imaging plays a critical role in diagnostic medicine, helpingclinicians not only see what’s going on inside the body but also make faster,more informed decisions. From handheld ultrasounds to AI-assisted mammograms,imaging is no longer just a diagnostic tool; it is an increasingly importantand strategic part of care delivery, hospital operations, and investment inhealthcare infrastructure.

In this month’s spotlight, we’re focusing on six core imaging modalities: X-ray, ultrasound, MRI, CT, mammography, and fluoroscopy, because they represent the clinical backbone of diagnostic imagingworldwide. These modalities are essential across nearly every care setting,from emergency rooms and outpatient clinics to interventional suites andoncology centers. And while innovation in AI and portable systems continue toreshape the field, it is the Service infrastructure, from installation to uptime support, that defines whichcompanies deliver real clinical value.

RECENT HIGHLIGHTS ANDADVANCEMENTS

Redefining Point of CareImaging, Exo Imaging

Exo is redefiningpoint-of-care imaging with its proprietary ExoPiezo™technology, this introduces a silicon-based ultrasound chip that deliverscart-quality imaging in a handheld device and paired with Exo Works, an AI-powered workflow solution. Its potential todecentralize diagnostics is attracting attention across emergency, primary, andrural care.

Exo Imaging.

AI-guided Image Capture,Butterfly Network

Butterfly continuesto lead in accessible ultrasoundwith its next-gen Butterfly iQ+ device. Operating on a single probe thatconnects to a smartphone or tablet, it supports 20+ imaging presets and now includesAI-guided image capture to assist non-specialists. The device is gaining globaltraction for its affordability, ease of use, and mission to democratize medicalimaging.

Butterfly Network

Cardiology andPulmonary Imaging, Viz.ai

Viz.ai stands at theforefront of AI-driven triage and carecoordination, starting with stroke and expanding into cardiology andpulmonary imaging. Its FDA-cleared platform uses AI to analyze images in realtime, alerting specialists and automating workflow steps to reduce time totreatment.

Viz.ai

TOP IMAGING SERVICE AND UPTIME PARTNERS

Browns MedicalImaging

A standout inservice-first delivery, Browns provides new and refurbished ultrasound, X-ray, and CT systems, particularly to ruralhospitals and community clinics. Their reputation is built on responsiveness,onsite support, and practical solutions tailored to provider capacity andworkflow.

Browns Medical Imaging

RadNet

As the largest U.S. outpatient imaging provider, RadNet not only operates350+ centers but also invests heavily in AI (via DeepHealth) and servicestandardization across modalities.

RadNet

Prestige Medical Imaging (PMI)

A U.S.-based leader in digital X-rayand fluoroscopy, PMI offers acomprehensive service model—supporting outpatient centers with equipment,compliance, and rapid-response service contracts.


Prestige Medical Imaging

AI & DIGIGALTRENDS IN MEDICAL IMAGING

Fujifilm Healthcare with a full imaging portfolio—including ultrasound, X-ray, MRI, CT, mammography, and fluoroscopy—Fujifilm continues to expand its U.S. footprint. Thecompany pairs modality innovation with cloud-enabled platforms and AIenhancements, particularly in breast imaging and point-of-care diagnostics.

Fujifilm Healthcare

Annalise.ai: One of the mostcomprehensive FDA-cleared AI tools for chestX-rays, covering 100+ conditions in a single scan.


Annalise.ai


Subtle Medical
:Uses AI to enhance MRI and PET workflows, cutting scan time andimproving throughput without compromising quality.

Subtle Medical


Siemens Healthineers
– AI-Rad Companion:A multimodal AI assistant supporting CT,MRI, and X-ray workflows, nowcloud-integrated to streamline radiologist tasks.

Siemens Healthineers

COMPANIES TO WATCH

- Hyperfine -Hyperfineis breaking new ground with the Swoop® Portable MRI,

Hyperfine

- Canon Medical Systems - Canon brings deep engineering capability to CT and MRI, with afocus on patient comfort, image quality, and environmental responsibility.

Canon Medical

- Fujifilm Healthcare - With a full imaging portfolio, including ultrasound, X-ray, MRI,CT, mammography, and fluoroscopy.  

Fujifilm Healthcare

RECENT ARTILCES AND SOURCES

·  MedTech Dive – AI in radiology facesreimbursement friction

https://www.medtechdive.com/news/ai-radiology-medicare-reimbursement/748235/

·  TechCrunch – Hyperfine’s bedside MRIreceives expanded FDA clearance

https://techcrunch.com/2024/11/15/hyperfine-bedside-mri-fda-approval/

·  Fierce Biotech – Butterfly launches AI‑guided ultrasound platform

https://www.fiercebiotech.com/medtech/butterfly-launches-next‑gen‑ai‑guided‑ultrasound

·  DOTmed – Fujifilm adds AI tools to broaden imaging platform reach

https://www.dotmed.com/news/story/64050

HWA GLOBAL TAKEAWAY

Innovations in medical imagingare reshaping diagnostics, but service remains the cornerstone of operationalsuccess. Companies like Browns Medical Imaging demonstrate that uptime, responsiveness, and human support are ascritical as hardware and AI, and they especially win in underserved orhigh-volume settings.

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Toni Fournier
President, HWA GLOBAL